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Management Philosophy

The AOKI Group is guided in all its pursuits by the three pillars of its management philosophy: business integrity, social responsibility, and community service.

Business integrity at AOKI Group means contributing to society through our businesses. Our primary means of fulfilling this objective is to provide high quality products and services at affordable prices, to anticipate and respond to the evolving needs of our customers as society changes, and to make customer satisfaction a priority at all times. As we pursue our businesses, we work diligently to maintain a strong reputation through high standards, effective management and innovative thinking.

Our commitment to social responsibility is expressed by striving to balance realistic prices and appropriate profits in all areas of our business. We develop strategic business models that aim for healthy, sustainable growth and we target a level of financial strength that contributes to the economic well-being of the greater community.

Community service means contributing to society in non-commercial ways. We support charitable organizations and cultural activities that benefit local communities and we actively promote volunteerism among our employees. Equally important, we demonstrate respect for customers, employees, investors and the community at large by meeting or exceeding industry, regulatory and environmental regulations.