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Fashion Business

Giving customers the pleasure
of dressing well

Making our customers' lives bright and full of joy through fashion.
Guided by this passion, AOKI creates and develops products that
encompass a broad range of preferences and needs with an
emphasis on high-quality manufacturing. We offer customers
fashion that embodies fun and value for any situation.

Aiming to become Japan’s leading retail chain for total styling

AOKI stores started by revolutionizing the supply chain in order to sell high-quality business suits at low prices. Most of these directly operated stores are located along major highways in suburban areas. Over the years, AOKI evolved into total styling stores that include merchandise for women. Establishing a robust position in a market of men’s fashions, where customer needs are changing rapidly, we will continue to evolve in order to assure continuing prosperity.

Customer service

The first apparel retailer to introduce a stylist system

AOKI established the stylist system in 2004. At stores, certified AOKI Customer Stylists offer customers ideas for apparel that best matches their preferences and lifestyles. Stylists must complete a course created by AOKI. Training gives stylists knowledge about fashion, styling and communicating with customers.

An AOKI Customer Stylist
A Customer Stylist certificate

The AOKI store network

Our nationwide network includes both suburban stores and stores in city centers

The AOKI strategy for opening stores draws on knowledge gained from establishing a powerful brand in the men’s apparel market and from operating a growing network of stores. New stores will include suburban locations, traditionally the main format, as well as many other locations in city centers and near train stations. Examples include shopping centers and malls, buildings, and shopping streets. To increase our market share, we will maintain a dominant presence in areas where demand for business suits is high while extending our network to new areas.

City-center store: Ginza Head Store
Suburban store: Adachi Takenotsuka Flagship Store

Merchandise

A large selection of products that encompass broad spectrum of customer needs

AOKI constantly develops a variety of new products by using a Vertical Merchandising System that extends from the conception of products to their sale. One innovation is the Washable suit, a functional suit which is elegant yet can be put in a home washing machine and come out with no wrinkles. Our premiere ANNIVERSAIRE brand uses high-end materials made with highly advanced technologies. Our CAFÉ SOHO line of apparel includes business-to-casual fashions as well as apparel for various outings. Overall, our stores have fashions tailored to almost any requirement. Apparel for women includes merchandise created by collaborating with fashion magazines.

Washable suit
CAFÉ SOHO

AOKI Innovation

Developing the science of comfortable clothing in collaboration with universities

To strengthen R&D activities, we began a joint research program in 2002 with the Faculty of Textile Science and Technology of Shinshu University. We looked for the scientific reasons and factors that make people feel comfortable in order to create more comfortable clothing. The result has been a variety of products that encompass many age segments and lifestyles.

In 2009, Professor Toyonori Nishimatsu of Shinshu University received the 62nd technology prize from the Textile Machinery Society of Japan for a product developed as part of this joint research.

AOKI Inc. operates
the Fashion Business.

Creating new fashion value

The central concept of the ORIHICA brand is “the key to a new lifestyle.” We want people to view ORIHICA as the key to opening a door to a new lifestyle. Customers can select and combine items without staying within a single apparel category.

Merchandise

A wide-ranging product line up from business to casual

ORIHICA was created in Omotesando, a district of Tokyo that is shaped by fashion ideas and trends from around the world. The brand includes business apparel, casual clothing and women’s fashions. One line of apparel was developed with the British creative director Saleem d’Aronville. Combining a British modern look with Japanese fashion themes, this apparel has become popular among fashion-conscious customers.

The ORIHICA Store Network

Numerous store formats that incorporate a London design theme

There are three types of ORIHICA stores to match different locations and customer segments. All use London themes because this is where the business suit originated. An apartment-style store is based on an apartment in London. A residence-style store has the atmosphere of a high-end home in London and a SOHO-style store uses design elements inspired by a Soho design studio. ORIHICA stores are also designed to be appealing to women, with an area for women’s apparel, a casual apparel corner or other special features.

For shopping centers:
Apartment-style stores
For train station buildings and fashion buildings: SOHO-style stores

Customer service

Style Navigators make shopping more fun

At ORIHICA stores, customers are assisted by Style Navigators who offer ideas about new ways to enjoy different fashions. Customer response to this service has been very positive. We are using knowledge gained from this method of serving customers to upgrade how store personnel assist customers throughout the AOKI Group.

ORIHICA Innovation

Saleem d'Aronville

After the University of Manchester, was a creative director at Mulberry and Macintosh and then became an export promoter at the UK Department of Trade and Industry; assisted many British fashion designers and brands establish a presence in Japan.

AOKI Inc. operates
the Fashion Business.

Providing Customers with the Joy of Choice

Size MAX is a store specializing in big sizes for men and women, from casual clothing in sizes XL to 7XL to suits and formal dresses and even shoes and belts. We seek to expand nationwide and to achieve further growth and evolution in order to provide our customers with not only the sizes they need but also the joy of being able to choose the colors and designs they like.

Concept

Specializing in big sizes for men and women

Taking full advantage of the product appeal and customer service capabilities that AOKI has cultivated since its founding, we will provide plus size customers all over Japan with the joy of being able to choose fashion items they like. Our extensive lineup includes suits and formal dresses as well as brand name casual clothing, shoes, and belts.

Brands

Lineup that includes various brands

The various brands we carry range from casual to sports brands. There are also some brands you’ll only find at Size MAX, including AVIREX and Schott.

Merchandise

Selection of sizes for the perfect fit

Our selection of men’s suits ranges in size from XL to 6XL (tall sizes from T to 3XT), and our selection of women’s suits ranges in size from XL to 6XL. Additionally, in men’s casual, we carry sizes from XL to 7XL, and in women’s casual, we carry 2XL to 4XL.

Size MAX Innovation

Member Privileges Accepted at Both AOKI and Size MAX

Our free-to-sign-up, no-annual-fee member’s card can be used at both Size MAX and AOKI, and discounts are available according to membership rank/points. There is also an official AOKI app and e-mail magazine.

AOKI Inc. operates
the Fashion Business.